Using punishment to decrease unwanted behaviour doesn’t work very well. It requires perfect timing and intensity and immediate follow-up. It is more challenging than it seems (check out Podcast 13 for details). A much better and healthier approach is using reinforcement to increase desired behaviour. 

In psychology, reinforcement is anything that increases the likelihood of that response reoccurring. In this podcast, I will teach you how to create good, lasting habits and behaviours in your pet using a psychologist’s secret weapon; reinforcement.

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