The Lemonade Principle

14. Sarah Ferero: Own it.


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Sarah (Elize) Ferero is Senior Manager, People and Performance at Kraft Heinz, based in Amsterdam. 


With 23 years’ experience in HR positions around the world, including South Africa, New Zealand and now the Netherlands, this episode is a fascinating insight into a life and career that is driven by a strong sense of purpose.


We explore Sarah’s motivations for a career in HR, some of the challenges of relocating internationally and the desire to pursue an MBA at Durham, which she completed in 2017. We hear about the positive impact an MBA can have and we discuss the importance of staying at the top of your game and the personal responsibility involved in your own career, life and decisions.

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The Lemonade PrincipleBy Chris Roberts

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