Kevin Perlmutter: "Tapping into emotional insights to improve a brand's connection with people is not the same as a brand's personality becoming more emotional". 

Listen full episode www.jasminemoradi.com or Vlog https://youtu.be/EdO--RM0m64

Soundbites

Soundbite #1.1 – The sound of Porsche (30:50)

Soundbite #1.2 – Limbic Sparks (35:28)

Soundbite #1.3 – Emotional branding “Focus.. Connect.. Evolve. (40:42)

Soundbite #1.4 – The power of emotional brand associations. (51:58)

Soundbite #1.5 – AT&T PAC “Encourage people to want to discover more”. (48:00)

Soundbite #1.6 – Habit vs. Loyalty. (55:08)

Soundbite #1.7 – The power of emotions in sonic branding. (15:28)

www.limbicbrandevolution.com

#audiobranding #sonicbranding #limbicbrandevolution #thepowerofaudioscienceai #soundmarketing #audio #music #sound #science #musictech #ai #jasminemoradi #kevinperlmutter #sounddesign #instoremusic #b2bmusic #neurosicenemusic #musicresearch #audioroi

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