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14. Tech That Buys Back Time: James Hatfield on AI, Exit Multiples, and the Power of Video
You can’t sell tribal knowledge—but you can document it.
In this episode, Ashlei Rolloff sits down with James Hatfield, CRO of Live Switch and a trades veteran turned tech founder, to talk about the real operational edge HVAC firms need to scale—or sell.
They discuss:
A $750K virtual sales win with no truck rolls
How AI can turn a field video into a documented SOP or a ready-to-send contract
What private equity firms are really buying—and why it’s not just clean books
Why resistance to digital tools is often about trust, not tech
If you’re a contractor, owner, or operator trying to grow sustainably, this episode gives you tactical, real-world insights.
Quote to Remember: "The most powerful tool you have is in your pocket—it’s your phone. The question is: are you using it to grow your business or just run it?" – James Hatfield
Referenced Links:
- James Hatfield: https://www.linkedin.com/in/james-hatfield/
- Book: Making Money is Killing Your Business by Chuck Blakeman - https://a.co/d/0Ffg5uT
- Free trial: https://liveswitch.com
- Follow Ashlei on LinkedIn: https://www.linkedin.com/in/ashleirolloff/
View all episodes
By Ashlei RolloffYou can’t sell tribal knowledge—but you can document it.
In this episode, Ashlei Rolloff sits down with James Hatfield, CRO of Live Switch and a trades veteran turned tech founder, to talk about the real operational edge HVAC firms need to scale—or sell.
They discuss:
A $750K virtual sales win with no truck rolls
How AI can turn a field video into a documented SOP or a ready-to-send contract
What private equity firms are really buying—and why it’s not just clean books
Why resistance to digital tools is often about trust, not tech
If you’re a contractor, owner, or operator trying to grow sustainably, this episode gives you tactical, real-world insights.
Quote to Remember: "The most powerful tool you have is in your pocket—it’s your phone. The question is: are you using it to grow your business or just run it?" – James Hatfield
Referenced Links:
- James Hatfield: https://www.linkedin.com/in/james-hatfield/
- Book: Making Money is Killing Your Business by Chuck Blakeman - https://a.co/d/0Ffg5uT
- Free trial: https://liveswitch.com
- Follow Ashlei on LinkedIn: https://www.linkedin.com/in/ashleirolloff/