In this episode of Marketing Behind the Curtain, Devin Kelley sits down with Ken Mills, CEO of IntelliSite, to get a look at the transition of leadership at this venture capital backed technology company. Having stepped into his role amidst the COVID-19 pandemic, Ken shares ways that he and his team drive accountability and communicate virtually. We’ll also touch on:

-Marketing and sales alignment as the backbone of your business

-Dedicated internal digital transformation teams

-The waiting game of making big changes that may not immediately reflect in revenue

-Hiring capable, flexible, great people & getting out of the way

 

Listen to this and all other episodes of Marketing Behind the Curtain at Apple Podcasts, Spotify, or our website.