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#14 The future of Events and Tradeshows - Larry Kulchawik
Larry Kulchawik has been working in the #tradeshow industry,
specializing in international trade show marketing for 45 years.He has recently published a book entitled“Trade Shows from One Country to the Next”- a review of doing face to face business and exhibit design in 45 different countries. One size does not fit all. Recalculating a companies marketing strategy is critical when marketing across borders. Recognizing cultural differencesis key to achieving success when marketing internationally.With the coming of COVID19, many changes will be made regarding trade show marketing methods going forward. Stay tuned!
Larry studied #Design under world designer Buckminster Fuller at Southern Illinois University in the early 70’s where his design thinking was influenced the most. “It took me 30 years to recognize this!”
Larry has worked with three of the top exhibit design companies in the USA (Exhibitgroup/Derse/ 3D Exhibits) and served as President of EDPA (Exhibit Designers & Producers Association) USA, and IFES (International Federation of Exhibition Design) 45 country companies
& world associations. Larry was honored to receive the Hazel Hays Award at EDPA, and the Roger Tarrant Award at IFES.
Today Larry is semi-retired and continues to stay active in the industry as a consultant. He speaks at industry association on international trade show differences and supports college-level training for exhibit design at Bemidji State and FIT/ NYC.
Larry also writes a regular article on #International topics for Exhibit City News for the past ten years.
It is not unusual that those who have discovered this industry to stay involved for 20+ years. Making money and having fun in the process really matters when it comes to workplace satisfaction. We all have fumbled into this magical industry in one way or the other and have grown to develop a passion for what we now do for a living. As I ride off into the sunset here in Colorado, my passion for the industry remains strong, and I wish you all happy trails on your journeys ahead!
.......
Larry Kulchawik www.larrykulchawik.com
You can check out more here
http://www.toufic.blog
Subscribe to my channel here : https://www.youtube.com/channel/UCa2l...
Hosted on Acast. See acast.com/privacy for more information.
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By Toufic Hawly
5
11 ratings
Larry Kulchawik has been working in the #tradeshow industry,
specializing in international trade show marketing for 45 years.He has recently published a book entitled“Trade Shows from One Country to the Next”- a review of doing face to face business and exhibit design in 45 different countries. One size does not fit all. Recalculating a companies marketing strategy is critical when marketing across borders. Recognizing cultural differencesis key to achieving success when marketing internationally.With the coming of COVID19, many changes will be made regarding trade show marketing methods going forward. Stay tuned!
Larry studied #Design under world designer Buckminster Fuller at Southern Illinois University in the early 70’s where his design thinking was influenced the most. “It took me 30 years to recognize this!”
Larry has worked with three of the top exhibit design companies in the USA (Exhibitgroup/Derse/ 3D Exhibits) and served as President of EDPA (Exhibit Designers & Producers Association) USA, and IFES (International Federation of Exhibition Design) 45 country companies
& world associations. Larry was honored to receive the Hazel Hays Award at EDPA, and the Roger Tarrant Award at IFES.
Today Larry is semi-retired and continues to stay active in the industry as a consultant. He speaks at industry association on international trade show differences and supports college-level training for exhibit design at Bemidji State and FIT/ NYC.
Larry also writes a regular article on #International topics for Exhibit City News for the past ten years.
It is not unusual that those who have discovered this industry to stay involved for 20+ years. Making money and having fun in the process really matters when it comes to workplace satisfaction. We all have fumbled into this magical industry in one way or the other and have grown to develop a passion for what we now do for a living. As I ride off into the sunset here in Colorado, my passion for the industry remains strong, and I wish you all happy trails on your journeys ahead!
.......
Larry Kulchawik www.larrykulchawik.com
You can check out more here
http://www.toufic.blog
Subscribe to my channel here : https://www.youtube.com/channel/UCa2l...
Hosted on Acast. See acast.com/privacy for more information.