On episode 14, Jack speaks with Adam Greenberg and Vicki Wolpoff from NorthShore Care Supply and Diane Toonen from Bostik about the incontinence market in the United States. Adam, Vicki, and Diane discuss the condition itself, before giving their perspectives and insights on the demographics of those suffering, NorthShore's experience in the market, and the challenges being faced by elderly care homes and their residents.