What is environmental leadership? Everyone who is trying to improve the world needs to activate people to do things they have not done before – and every time you are trying to persuade people (especially many people) you are practicing the art of environmental leadership. In this episode, I go through 14 specific things you need to do in order to activate a group of people to make change happen. These techniques are based on the social science of group dynamic theory, social network analysis, social imitation, tipping points, behavioral science, and good ol' human bonding.

There are many climate and sustainability-themed groups that meet regularly to learn, talk, and network. These groups are nice, but this style of group fails at implementing the core principles that can make a group a powerful force for change.

You've probably heard that famous quote by Margaret Mead, "Never think that a small group of people can't change the world. It is in fact, the only thing that ever has." By implementing the 14 techniques in this podcast, you'll be able to step up as an environmental leader of a group (even if it's just a group of a few friends), activate other humans around you, and have the kind of influence in the world you want to have. You might be surprised at how quickly it works!

I may host an environmental leadership workshop sometime soon. Send me a DM or email at [email protected] if you like the sound of it!

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Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx