With Valentine’s Day coming up, it’s a great time to talk about the big business of love and romance, which generates billions of dollars in revenue every year in the U.S. So on this episode of Innovation19, Daniel Anstandig dives into the multi-billion dollar dating industry. Even if your company isn’t centered around finding other people’s soulmates, any business can learn a lot from dating apps – especially how to dominate a crowded market through small but significant differentiations and creative marketing choices. Daniel goes through the history of technology in dating, from video services in the 1970s to AI programs that match people based on their Twitter accounts in 2021, using them as case studies on traditional and experiential marketing, building a brand, user experience, and much more. 

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