Have you ever struggled with talking about your client's pain points or struggles?

After all, you're in business to HELP people, not point out their suffering! (I get it.)

Today's episode is all about how and when to address client struggles and pain points in your copy, and how you can do it in an impactful and love-based way.

Plus! Bonus story - why I almost didn't become a copywriter, and what changed my mind -- hint, it has to do with the marketing tips you'll learn in this episode. 

Using tips from the book Love-Based Copywriting by Michele PW.