Businesses are finding that AI hallucinations can lead to disinformation about their services. One brand responded creatively when ChatGPT made up a feature they didn't actually offer. From navigating AI mishaps to fielding PR disasters, Grace and Peter explore how unexpected business challenges can lead to growth opportunities. They also dive into the growing issue of scam job applications generated by AI, the difficulties businesses face with secure AI implementation, and the rising trend towards custom AI solutions.

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Chapters

00:00 – Welcome & Episode Overview

01:30 – Soundslice's creative response to AI misinformation

03:45 – Brand Adaptation: Lessons from Domino's Pizza

05:20 – AI Hallucinations & Why You Should Monitor Your Brand Mentions in AI Tools

06:30 – AI Job App Scam: Bots & Deepfakes

07:30 – The Real Problem with AI Implementation

09:10 – Consistency: The Biggest Barrier to Effective AI

10:30 – Why Small, Purpose-Built AI Tools Work Best

11:20 – AI Subscription Trends: Free vs. Paid Tools

12:00 – The Overload of AI Tools & Integration Challenges

Sources

"ChatGPT made up a product feature out of thin air, so this company created it" by Benj Edwards for Ars Technica

"Why Some Companies Are Canceling ChatGPT Subscriptions" by Aaron Holmes for The Information