🎙️ Jimmy and Daniel connect with Tyler Overmier, founder of Sigma Snacks, to talk about building an all-natural caffeinated cookie brand while balancing a full-time job and a baby on the way. 🍪☕ From unit economics and loan repayments to fundraising strategies and grassroots pop-ups, this episode dives into the realities of launching a CPG company from scratch. 💡 Jimmy also shares hard-won lessons from NoBaked’s early days—on burn rates, frugality, and why sometimes keeping your day job is the smartest move.

What You’ll Learn

• How Tyler turned Sigma Snacks from a college idea into a plant-based, caffeinated cookie

• Why knowing your personal & business burn rate is essential for survival

• Lessons on bootstrapping vs. raising equity early on

• Grassroots growth tactics: pop-ups, gyms, coffee shops, and micro-influencers

• The long-term vision: cash flow focus vs. scaling toward $100M exits

Instagram - @sigmasnacks  

Facebook -@sigmasnacks

TikTok - @sigmasnacks  

LinkedIn - @sigmasnacks  

website for online ordering - https://eatsigmasnacks.com😗

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