Personalisations and customisations exist for the sole reason that we should be able to make anonymous objects, our own - by altering them, reassembling them, designing them - to fit our personalities. In this process, our belongings become unique to us, and we hold them very dear to us. If we did not personalise what we own, it would have no attachment or bonding, and more importantly - it would not be an extension of our identities. We just didn't think of it this way, but we are all designers. This episode is based on an excerpt from "Emotional Design" by Donald Norman.

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