Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & Social

#14: What Lies Ahead for Print in the United States: Forecasts, Opportunities, and Response Rates

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Where is print headed? If your business is dependent on print in any way, this episode will help you decipher:
- How much growth the US market had in 2015 (… and which country will overtake the US this year)
- Where more than half of print revenues will come from by 2017
- Average profit margins for all printers … and what the top 25% are pulling to their bottom line
- How print’s share of the direct marketing budget is changing
- Growth opportunities in packaging and marketing services
- Response rates for phone, direct mail, mobile, paid search, social media, email, and display — and the surprising fact about direct mail that should make any marketer pay attention
...more
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Pixels & Ink by MindFire | Case Studies, Interviews, & Tactics for OptiChannel Marketing w/Direct Mail, Email, & SocialBy MindFire (David Rosendahl)
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