Everyone says “just be yourself” in your brand.That advice sounds empowering—and it’s also why so many personal brands feel confusing, inconsistent, or invisible.In this episode, I break down a critical distinction most people miss:your personality is not your brand personality—and it is not your brand archetype.Your brand is a role.A container.A strategic identity designed to build trust, signal authority, and create resonance in the market.When you collapse your entire personality into your brand, you don’t become more authentic—you become harder to place, harder to remember, and harder to pay.In this episode, we unpack:– Why “be authentic” branding creates identity confusion– The difference between who you are vs. the role your brand plays– How brand archetypes create clarity, trust, and momentum– Why nuance—not oversharing—is what actually makes brands stand outIf you’ve ever felt torn between being yourself and being strategic, this conversation will recalibrate everything.🔗 Read the long-form breakdown on Substack: https://substack.com/@ashleybrianaeve⚡️ And join us in BRAND (by design): The Psychology of Magnetic Brands here: https://www.ashleybrianaeve.com/brand-by-design-101 (use code BRAND2026 for $77 off!)