Laura Burch never planned to build an agency.

She found her way into PR through a temporary job at the BBC, spent two decades working her way up to Managing Director, then realised something had barely changed.

Britain's working-class communities make up around half the population, yet they remain one of the least represented groups across PR and the wider creative industries.

In this episode of Accidentally Brilliant, Laura talks about growing up on a council estate, hiding parts of herself to fit into the industry, why brands often misunderstand the audiences they rely on, and why better representation produces better creative work.

We also talk about launching Work and Class, building campaigns around lived experience, creating opportunities for the next generation and why visibility can change someone's career before you've even met them.

Topics include:

• Why class is still overlooked in communications

Guest:

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