Aishwarya chats with Unni Nambudripad, Head of Original Podcasts and Content Development Lead at Spotify, about the podcasting boom in India and how writers can take advantage of it.

India is the 3rd largest market for podcasts in the world. And the audio industry is expected to grow 5 times by 2030! As Indians gravitate towards listening to stories - whether as podcasts or audiobooks - how can writers enter this booming industry?

Takeaways

• There’s a growing demand for local content in regional languages or set in smaller cities
• Why Spotify is getting into audiobooks
• Differences between podcasts and audiobooks
• Writers are adapting their skills to write scripts or start their own podcasts
• Why writers should experiment with formats 
• How Bound is working with writers

Unni Nambudripad has been a part of India’s creative industry for over 15 years and is currently the Head of Original Podcasts at Spotify . He has created video and audio content IPs at Bloomberg TV, Hotstar, and Savan. Find him on LinkedIn. 

Aishwarya Javalgekar is a writer, book editor and podcast producer. As the Head of Originals she specializes in creating stellar content across formats - books, podcasts, newsletters, etc. She is a member of WICCI - Print Media and has a publishing certificate from Humber College and previous experience in  Zubaan Books and Simon and Schuster Canada. Follow her on LinkedIn, book a consultation call with her or drop her an email at [email protected]. 

Bound is one of India’s leading storytelling companies that helps you grow through stories. Follow us @boundindia on Instagram, Twitter, and Facebook.

Produced by Aishwarya Javalgekar
Edited by Kshitij Jadhav