Today on the podcast I have Whitney Eckis who is the Founder of Eckis Marketing, a full-service marketing agency based out of San Diego, CA and your go-to gal when it comes to all things social media and influencer marketing. She is also an influencer herself, and promotes positivity and empowerment through her own socials.
In an ever changing world, it is so important to keep your finger on the pulse when it comes to social media. Whether you have a business, want to start one, want to be an influencer, or just a user of social media, understanding how it works and keeping on top of trends is super important.
Today Whitney and I have a chat about whether it is too late to build a brand online, where are some places to start, and also have to create positive and empowering content online. Because it is one thing to build a platform, but it is another thing to create a safe space that makes your audience feel positive and connected.
We also touched on what it is like to own a business and lead a team during this time. With so much uncertainty it is important that we show up as our best self for the people in our lives, not only our social media.
This episode is for anyone who is interested in business, social media and influencer marketing. If you are just starting out on social media and have no idea what to do, or if it is even worth it, Whitney shares some tips on where to begin.
It is one thing to be an influencer, but what is your influence? Who do you want to be online?
In today’s episode we discuss:
How Whitney built her business as influencer marketing was emerging
Whether it is too late to build a brand online
Where to start when building a brand
The importance of influencer marketing
The importance of building a positive brand
And so much more!
If you would like to know more about Whitney and keep up with her blog, head to https://www.lifewithwhitney.com/ or follow her on Instagram at https://www.instagram.com/whitneyeckis/
Ways to reach me:
Instagram https://www.instagram.com/therealherproject/
Youtube https://www.youtube.com/channel/UCXyaSvK0IIz1-egve7NSW3A?view_as=subscriber
Website https://www.therealherproject.com/
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Music:
Endless Summer by extenz https://soundcloud.com/extenz
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: http://bit.ly/2REdANn
Music promoted by Audio Library https://youtu.be/dH8sbGnmfZo