Takeaways

• Starbridge booked 140 meetings in one month through cold emailing.
• Deliverability is crucial for successful email outreach.
• Understanding intent signals helps in targeting the right prospects.
• Using lead magnets can increase positive replies and conversions.
• The BDR workflow should be optimized for efficiency and effectiveness.
• Cold outreach strategies are evolving towards providing value first.
• Scaling efforts should focus on unlocking the full total addressable market (TAM).
• Investing in better data can improve conversion rates significantly.
• Automation tools can streamline the outreach process.
• Engaging with customers provides valuable insights for refining strategies.

Chapters
00:00 Introduction to Starbridge's Success
02:44 The Journey to Effective Cold Emailing
05:58 Understanding Intent Signals for Targeting
08:51 Optimizing the BDR Workflow
11:49 The Shift in Cold Outreach Strategies
14:55 Scaling and Future Growth Strategies
17:54 Tech Stack for Growth and Automation
20:58 Final Thoughts and Key Takeaways

Want to know where you stand? Book a Free GTM Audit with Kellen and I and let's see where the fire is burning in your outbound motion
https://tally.so/r/n0AgqB