“Scaling must be done with scientific precision.” Sage advice from branding expert, Maureen Mwangi. She helps product-based companies become retail-ready with strategies rooted in data analytics and marketing research. In this episode, Maureen takes us on her journey from watching her parents build a strong brand in Kenya to her scaling products for Pepsi, Dove, and L’Oreal in the U.S. She also describes the processes for scaling commercial vs. microenterprise products. https://businessinfrastructure.tv/ Ep. 140.