Gryphon and Scott discuss memorization motivation from the perspectives of quizzers, parents, coaches, and program administrators. What drives motivation and competition? What are the cycles and trends that contribute to memorization motivation, both within and beyond the influence of coaches and administrators? Is making a quiz meet "too fun" counter-missional? All this, plus a reference to an obscure Japanese sushi-maker documentary. As always, email questions and comments to [email protected] and follow us on Twitter: @InsideQuizzing. Chat in near-real-time on the #inside-quizzing Slack channel.