Welcome back to a fresh, new season of the Power Your Platform Podcast! Today I’m launching a new, six-part series called “Tell your Story Your Way”. And in this episode, I’ll explain the big AHA moment I had last season that led to this 6-part series.

The aha moment that occurred to me last season actually came when I was working with one of my clients who definitely did not share the same storytelling archetype as me. And the way I was encouraging her to tell her story was like fitting a square peg into a round hole. And at first, I thought she just wasn’t ready to tell her story. And then the lightbulb came on – she WAS ready to tell her story, just not in the same way as I was telling  my story.

So that realization led me to think about the different types of Story Sister Archetypes. Because each of us is mostly likely one of the six.

In case you missed Episode 131, I'm including a link below. This is the episode where I introduced the Six Story Sister Archetypes which include: the Artist, the Architect, the Ambassador, the Advocate, the Activist and the Anarchist.

Each of these story sister archetypes enjoys telling their story a different way.

Over the next six weeks, I’m going to dedicate one full episode to one of the six story sister archetypes. I’m hoping this focused approach will help us all to get clear on the type of storyteller we are individually and how we can best create a storytelling strategy that dovetails with our preferred communication style.

And remember, we can be a combination of more than one archetype, but the key is to recognize what lights you up when it comes to brand storytelling and how to create a marketing strategy that’s cheerful – not choreful – which is I word I just made up, but it seems to fit the situation. Because if you’re really going to get the most out of your marketing strategy, you’ve got to be excited about it. There’s just no way this is going to work on autopilot.

As a brand builder or business owner you have GOT to be enthusiastic about yoru own story. After all, that’s what will sell your product or service.

Someone told me recently that sales is simple the transfer of enthusiasm. And I really believe that.

So if enthusiasm is a pre-requisite for sales, then I think it’s a good idea that we embrace our own story and start telling it in a way that resonates with our

I can’t wait to dive in further starting next week, but for now, be sure to take our 60-second Storytelling Archetype quiz to find out which story Sister Archetype best fits YOUR personality (link below).

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The 6 Story Sister Archetypes Episode - https://open.spotify.com/episode/2s00O0KbySqWh95M2SpPCS

60-Second Storytelling Archetype Quiz - https://www.powerherplatform.com/quiz