#141 Greg Meade From Crossnet: How Crossnet Invented a New Sport & Scaled It Using eCommerce

This is the first time ever in the history of The Ecom Show that we’ve got an inventor of not just a product or a brand but of a whole new sport joining us as a guest on the show.

Crossnet is the world’s first four square Volleyball net. Crossnet gives a fun spin to the classic beach game Volleyball by splitting the net into four sections. Not only does this allow for more players to participate individually, but it also increases the difficulty of the game by adding an element of surprise as to where the ball will land. Today we’ve got Greg Meade, the co-founder of Crossnet, joining us here to share the idea behind how they got started and their journey ever since.

The idea behind Crossnet came when brothers Chris and Greg reunited with their childhood best friend Mike and started reminiscing about their favorite childhood memories of playing four square and Volleyball. Drawing inspiration from both games, they decided to create a whole new sport and quickly developed a prototype that was well-received by their friends and family. There’s been no looking back after that. Since then, they’ve expanded into two new verticals of Crossnet soccer and a Crossnet that’s pool compatible.

Before we get the ball rolling on Crossnet’s story, here’s a little about us:

The Ecom Show is a bi-weekly e-commerce podcast sponsored by Budai Media. Budai Media is a retention marketing agency helping brands grow their revenue with personalized email and SMS marketing strategies. Budai Media has worked with over 125+ businesses and generated over 35M+ in additional revenue for the clients. The agency is also proud to be associated with Klaviyo as a Platinum Partner. This show is hosted by Daniel Budai, the founder and CEO of Budai Media.

Join us in this episode as Greg walks us through the following:

✅The Story Behind How Crossnet Invented a New Sport

✅How Crossnet Uses eCommerce to Skyrocket Their Sales

✅Crossnet’s Retention Marketing & Loyalty Program Strategy

✅The Platforms Crossnet Uses Grow Their Brand

✅Crossnet’s #1 Customers

✅Crossnet’s Vision for the Future

If you enjoyed listening to this episode, make sure to leave us a good review.

Want to get your hands on Crossnet? Visit their website:

https://www.crossnetgame.com/

You can also follow Greg to know more about their journey:

https://www.linkedin.com/in/gmeade/

To learn more about Daniel and Budai Media:

Find him on LinkedIn:

https://www.linkedin.com/in/budaidaney/

Follow him on YouTube:

https://www.youtube.com/channel/UCKtHC2ojO_7mhMHXQ-qZcHQ

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https://www.thebudaimedia.com/podcast

Thanks for tuning in. We’ll see you back here this Thursday.

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