Kevin Bethune is a multidisciplinary design executive, entrepreneur, best-selling author and keynote speaker based in Redondo Beach, California. His first book, Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released with notable acclaim under the Simplicity: Design, Business, Technology, Life Series in March 2022. His second book, already in progress, will be coming out in the early Spring of 2025. “Open your aperture.”