Sales, Benefits, Business, Features, Why

 

Summary

 

Selling is cool … if you look at it correctly. We’ll briefly explore that in our Thought of the Day. And in our interview segment, Kendrick Shope, a master of selling online, is going to share some immense wisdom on that very topic. That and more on today’s show.

 

Bob's Thought of the Day

 

We’ll explore:

 

• Why some people’s negative reaction to selling isn’t about selling itself, but rather about how one personally perceives, understands, or defines selling, even if unconsciously.
• What makes selling wonderful: a service you provide FOR another human being, discovering what the other person wants, needs, or desires, and helping them to get it.

 

Interview with Kendrick Shope

 

You’ll discover:

 

• Why Kendrick transitioned from traditional sales to mastering and teaching online selling.
• Kendrick’s mission to take the “yuckiness” out of selling.
• The sales map: pain points + features = benefits.
• The “five why” tool to benefits and how it can improve your sales process.
• A brief look at the 5 Colors email and social media strategy.

 

Click to Tweet

 

• Fantastic teaching on Online Selling from @kendrickshope on this episode of The Go-Giver Podcast.
• The “five why” tool allows you to self-check your benefits and make sure you are getting to the emotional connection that allows people to take action. @kendrickshope #sales
• Discover how to use the “5 Colors” email and social media strategy to improve your online #marketing. @kendrickshope

 

Interview Links

 

KendrickShope.com

FREE Sales School Mini-Term: How To Host A Discovery Call That Converts

Checklist: 10 Keys to Double Your Sales

FB LIVE Episode #21 Influential “Ick” Removal

FB LIVE Episode #33 Influential Online Sales

Authentic Selling Podcast

Connect with Kendrick on Facebook

Connect with Kendrick on LinkedIn

Connect with Kendrick on Twitter

Kendrick’s YouTube channel

 

Resources

 

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

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