Startup Stories - Mixergy

#1416 How Warby Parker founder built a unicorn


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Today’s guest noticed a problem: no one was selling eyeglasses online.
So what did he do? He said, “There’s probably a better way. We could create our own brand, charge less, and have glasses that are cooler available to be bought online.” By doing that, he built what is considered a unicorn, one of these highly valued companies. I invited him here to talk about how he did it.
His name is Neil Blumenthal. He is the cofounder of Warby Parker. It’s a vertically integrated lifestyle brand that’s working to transform the optical industry.

Neil Blumenthal is the cofounder of Warby Parker, a vertically integrated lifestyle brand that’s working to transform the optical industry.

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Startup Stories - MixergyBy Andrew Warner