Co-host Alex dives deep into the current world of advertising with H/L agency's very own Roselyn Pla, Daisy Serafini, and Dallas Baker. They discuss how the industry has evolved, the impact of data-driven decision-making, the rise of influencer marketing, and the growing influence of AI on creativity. H/L shares insights on breaking into the industry, pushing creative boundaries, and maintaining authenticity in a crowded, fast-paced digital world.

ABOUT H/L

H/L is an independent advertising agency committed to making a lasting impact—for its clients, its people, and the communities it serves. With a mission to meaningfully advance business, careers, and culture, H/L goes beyond great ideas to build momentum that drives real, measurable growth. Every campaign, media strategy, and market gain is part of a bigger vision: to create opportunity and lasting impact.

Headquartered in some of the most culturally rich cities in the U.S. and beyond, H/L draws strength from the diverse perspectives of its team—known as H/Lers. This diversity fuels creativity and brings unexpected insights to every engagement. The agency is deeply connected to the communities where it lives and works, giving back generously and drawing inspiration from the people and places that shape it.

H/L is known for cultivating long-term client relationships—often spanning decades—thanks to its values of inclusivity, adaptability, and relentless pursuit of what’s possible. At its core, H/L is an agency that’s not just based in communities—it’s made by them.

LINKS:

hl.agency

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CREDITS:

This episode was hosted by Alex Detmering, produced by Britton Rice, Alex Detmering and Nicole Lazar. Videography by Yavor Vesselinov. Our original logo is by Nate Betts.

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