In this episode, author and Barna senior fellow Mark Matlock unpacks new research on the rapidly growing number of “spiritually curious” Americans. He explains why many assumptions about the unchurched no longer hold, what today’s seekers are actually longing for, and how curiosity—not hostility—is shaping their questions about meaning and purpose. Mark also explores why many Christians prefer certainty over curiosity and why creating space for honest questions is essential to healthy discipleship.

He also offers practical guidance for churches navigating this cultural shift. Mark shows why evangelism today is a long-game, relational journey and why building a “curiosity-friendly” church culture means rethinking attractional models, prioritizing spiritual formation, and making room for real relationships. Throughout the conversation, he offers hope for church leaders: people are more open to spiritual conversations than we realize, if we’re willing to slow down, listen well, and enter their stories with genuine curiosity.