Lauren McGuire: "Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, How do they make you feel?". - Lauren McGuire

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.

Soundbites: 

#1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. 

#2 Fight, Flight, or Freeze: How We Respond to Sounds.

#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.

#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.

#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.

#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! 

#7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. 

#8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.

#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.

Lauren McGuire

President

Man Made Music 

www.mademusicstudio.com

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#manmademusic #sonicbranding #Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #laurenmcguire #voice #3dsound

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STHLM Music City https://www.facebook.com/sthlmmusic/

Music by: 

Aurora by tubebackr | https://soundcloud.com/tubebackr

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