What's your main goal when running paid traffic?

Simple: To break even.

"What?! Isn't the whole point to make money?"

Well... technically yes but that's exactly the problem.

Everybody out there tells that and that's only when you focus on the front end and being profitable on the front end is complicated.

By no means I'm saying is impossible but it requires a lot of testing, knowledge, practice, etc...

The point here is that you are investing in YOUR business and building your online assets.

If you are here for the long game you'll be rewarded.

If you are here to "get rich quick", I'm sorry to break your dreams.

So... back to the objective of breaking even.

If you manage to do that, you are building your business basically for free and that's a great place to be.

If you manage to be profitable building your business you are in the best position.

But what happens if you are not even breaking even but collecting leads?

Not the best because you are losing money upfront but you are going to monetize that audience in the future so even if that's happening you'll win.

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