I'm honoured to welcome Deanne Tran to the podcast this week.

Deanne is the Founder of Sip Co an eco-friendly brand offering straws made from corn starch and rice. Deanne has a commercial background with over seven years of experience in digital commerce, sales and marketing. She has led the strategy and growth agenda for businesses across the consumer goods and pharmaceutical industry, enabling her to drive continued success with her small business. 

Plastic straws have been singled out for bans as a result of the specific environmental problem they pose. Paper straws on the other hand are widely acknowledged as a greener alternative, but the reality is more complex. Despite their eco-friendly reputation, paper straws face their own set of challenges. Through Sip Co, Deanne's mission is to help people live more sustainably, drive educational awareness about the plastic problem and show the world that great alternatives actually do exist. 

In this episode, Deanne shares her business story. We talk about sustainability, purpose, business growth, the plastic problem and how Sip Co was born from a trip to the movies.

HIGHLIGHTS

• Deanne talks about what is meaningful to her and what living a meaningful life means now.
• Deanne shares her business story and how she developed her passion for sustainability.
• How Sip Co was born from a trip to the movies.
• How paper straws are a greener alternative but they come with their own set of challenges. 
• How one small lifestyle change can make a big difference.
• Product development, brand positioning and how Sip Co is communicating and raising awareness about sustainability and the plastic problem.
• The environmental and functional benefits and features of the Sip Co straws.
• Product expansion, helping businesses switch to a more sustainable alternative and building partnerships with Councils.
• Work-life balance, purpose and success.

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SHOW NOTES  

Get all episode show notes here:  

www.debrashepherd.com.au/debra-shepherd-podcast  

CONNECT WITH DEANNE

www.sipco.com.au

Instagram @sipco.au

CONNECT WITH DEBRA 

www.debrashepherd.com.au

Instagram @_DebraShepherd