Marcelo Valdez is a seasoned real estate investor based in San Diego, California. He finds single-family houses and turns them into 4-unit properties. After putting in a lot of effort in the first quarter of the year 2021, he was able to multiply his profits and make more than what he did the previous year.

In this #Classic episode, Marcelo and Zack talk about the city development process and how real estate investors can leverage this to get better deals. Marcelo brings up the story of the stone soup to explain how he finds financing. He also shares the pros and cons of the marketing channels he utilizes.

Key Takeaways

• The advantages of having multiple units
• How the “highest and best use” concept applies in real estate
• How to find land or properties with great potential
• How Marcelo finances his projects
• On direct mail, driving for dollars, phone prospecting, and radio ads

Resources

• Driving for Dollars Mastery