This week on bigcitysmalltown, we turn our attention to one of San Antonio’s most significant entrepreneurial success stories: Supergoop! and its founder, Holly Thaggard. From its origins here in Texas, Supergoop! has grown into an internationally recognized skincare company, known for its innovative approach to sun protection and public health.

Host Bob Rivard sits down with Holly Thaggard to explore her journey from third grade teacher and professional harpist to award-winning entrepreneur and member of the Texas Business Hall of Fame. Together, they discuss the deeply personal experience that sparked Supergoop!, the scientific rigor and product development that set it apart, and the practical business lessons learned along the way.

They discuss:

• The founding story of Supergoop!, and its mission to address skin cancer through daily sun protection
• Thaggard’s early advocacy for sun safety in schools and her efforts to de-seasonalize sunscreen
• The challenges and milestones of building a national brand from San Antonio, including funding, product development, and retail partnerships
• Insights into company growth, from niche retail launches to global expansion and acquisition by Blackstone
• The importance of local family support, community investment, and maintaining San Antonio roots during rapid growth
• Thaggard’s continued work advising new founders, her approach to entrepreneurship, and her commitment to public health innovation

This episode offers a close look at the impact one San Antonio founder has made—locally and globally—and what her example means for the next generation of Texas entrepreneurs.

RECOMMENDED NEXT LISTEN:

▶️ #138. Alamo Angels: The Future of South Texas Startups – If Holly Thaggard’s Supergoop journey inspired you to think bigger about entrepreneurship, dive into this episode to learn how San Antonio’s startup ecosystem is taking shape. Host Bob Rivard sits down with Sebastian Garzon of Alamo Angels to discuss how early-stage investors and founders are fueling the next wave of innovation and success across South Texas.

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