We must be on a marketing kick because this week’s episode is all about knowing your numbers for your marketing campaigns!! It’s not enough just to send mailers out into the world and doing that over and over and over and over without ever taking the time to analyze your data and see if what you’re doing is even working! Don Costa of the FlipTalk podcast joins Danny this week to talk about why investors should be regularly looking at their marketing numbers. He walks us through an actual marketing campaign of his and shares how he would analyze the results, and most importantly the decisions that would come out of the analyzation. Data and numbers are an investors very best friend and this episode tells you why and how!