Customers, Business, Emotions, Relationships, Marketing

 

 

Summary

 

A marketing rebellion has occurred, and it’s still occurring. We’ll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today’s show.

 

Interview with Mark Schaefer

 

You’ll discover:

 

• Mark’s gift for discovering trends in marketing.
• The core ideas behind Mark’s new book Marketing Rebellion.
• Why marketing is no longer about changing customers’ minds, but is more about coming alongside them and respecting them.
• A powerful story about Ivory soap vs. local soap.
• Why technology has become the enemy of great marketing.
• Mark’s story of being “hugged by a brand”
• The constant human truth: people want to be acknowledged and loved.
• Why we must make the customer the hero of the story.

 

Click to Tweet

 

• The practice of #marketing is the intersection of all things human. @markwschaefer
• Deep down, we’ve always know that #business is about emotions and relationships. @markwschaefer
• The best companies on earth don’t ‘own’ #customers. They own a space and help customers belong there. @markwschaefer

 

Interview Links

 

BusinessesGrow.com

Marketing Rebellion: The Most Human Company Wins by Mark Schaefer

KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer

The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business by Mark Schaefer

The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time by Mark Schaefer

Get a free chapter of Marketing Rebellion

Mark’s Blog

Marketing Companion Podcast

Hire Mark to speak

Press Inquiries

Connect with Mark on LinkedIn

Follow Mark on Twitter

Follow Mark on Instagram

 

Resources

 

The Go-Giver Influencers Facebook LIVE Show

Order The Go-Giver Influencer

Sell The Go-Giver Way Audio Program

GoGiverSalesAcademy.com

The Go-Giver Leader

TheGoGiver.com

GoGiverSpeaker.com

Burg.com

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