What does it take to design a toy? Well probably not much, but designing a good one that parents scream, claw, and fight for during the holiday's takes some creativity and a bit of good luck. This week I speak with Matt Nuccio who through his lifelong involvement in the toy industry and his company Design Edge has helped design some of the biggest toys of our time (see: Tickle Me Elmo). We talk the world of toys, his current place in it all, and how he can help aspiring designer create the next big thing. This is a fun one whether you still have kids you are buying the latest and greatest toys for or simply want to walk down memory lane when you parents came back from the toy store with your favorite new toy, black eye and all.

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Design Edge Website: https://www.designedge.net/

Matt's LinkedIn: www.linkedin.com/in/mattnuccio

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Link to all things Not in a Huff Podcast: https://linktr.ee/notinahuffpodcast

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