I had the opportunity to sit down with Michael Varda, Founder of Craft Beer Advisory Services in Virginia. 

His company collects data for the craft beer industry and we break down that data he’s collected to really decipher who’s visiting your brewery, what’s important to them and why they come back. 

Varda has programs to analyze your brand, help you choose where to distribute, and what's driving consumer motivation. 

We get granular on the 6 types of beer drinkers that walk into your building - pay attention!

Also, keep an eye out for his Craft Beer Consumer Research Membership 

Follow Michael and his team at @craftbeeradvisoryservices and www.craftbeeradvisoryservices.com