Circana Unpacked

#144 - Pre-CES 2024: Looking for What’s Possible with Tech

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The pandemic put the breaks on a lot of consumer tech innovation, so anticipation is building for CES 2024, when many companies will display their latest and greatest. Ben Arnold, Circana’s executive director, industry analyst, Consumer Technology, provides examples of innovation that go beyond tech gadgets and shares what he hopes to see at the show.  

Highlights:  

  • From autonomous vehicles to drug discovery, artificial intelligence is making headlines. How will open-AI positively impact the daily lives of consumers?  
  • Virtual reality hardware has been getting updates, but new applications are possible, from warehousing to personal fitness.   
  • Circana research points to opportunities harness tech to empower consumers to take more control over their health.  
  • Pet tech has been a darling of CES in recent years, but we’re due for a new wave of innovation. 
  • Don’t miss Ben Arnold and Paul Gagnon’s CES presentation: Navigating Today’s Consumer Technology Market, January 8, in the West Hall, room 232, 2 pm. 
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