Welcome to another episode of Anecdotally Speaking! This week, we’re celebrating the release of our new paper, The Science of Storytelling, which details what scientific studies show and what businesses need to know about the power of story. 

Anecdote Principal Rob Grundel, who led the authoring of the paper, joins Shawn and Mark to share one of his favourite stories from its six sections.

You can find the paper here: https://buff.ly/3NkLaAX

Or download a PDF version to read later here: https://buff.ly/36M5kTL

Our 2022 events calendar is now live on our website! Head to www.anecdote.com/events to see when we’re running public Storytelling for Leaders, Story-Powered Sales and Story-Powered Data programs this year. And if you’d like to attend a program to evaluate it for your organisation, email us at [email protected], and we’ll organise a free ticket for you.