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14.4 Soundbite | How Your Choice of Brand Sound Can Make or Break the Consumer Experience. | Lauren McGuire, Made Music Studio
Lauren McGuire: "We've done work with fast casual dining restaurants there's a lot going on you know we've done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music".
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.
Soundbites:
#1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding.
#2 Fight, Flight, or Freeze: How We Respond to Sounds.
#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.
#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.
#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.
#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior!
#7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment.
#8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.
#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.
Lauren McGuire
President
Man Made Music
www.mademusicstudio.com
🔥 Follow Jasmine Moradi on 🔥
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/
#manmademusic #sonicbranding #Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #laurenmcguire #voice #3dsound
––––––––––––––––––––––––––––––––––––––––
Podcast supported by:
STHLM Music City https://www.facebook.com/sthlmmusic/
Music by:
Aurora by tubebackr | https://soundcloud.com/tubebackr
––––––––––––––––––––––––––––––
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Jasmine Moradi
5
11 ratings
Lauren McGuire: "We've done work with fast casual dining restaurants there's a lot going on you know we've done audits across the country, and you can go into one market where they are playing country music and then another market where they are playing hip-hop music".
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.
Soundbites:
#1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding.
#2 Fight, Flight, or Freeze: How We Respond to Sounds.
#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.
#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.
#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.
#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior!
#7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment.
#8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.
#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.
Lauren McGuire
President
Man Made Music
www.mademusicstudio.com
🔥 Follow Jasmine Moradi on 🔥
🔴👉 Twitter https://twitter.com/JasmineMoradi
🔴👉 LinkedIn https://www.linkedin.com/company/jasmine-moradi
🔴👉 Facebook https://www.facebook.com/thepowerofaudioscienceai/
#manmademusic #sonicbranding #Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #laurenmcguire #voice #3dsound
––––––––––––––––––––––––––––––––––––––––
Podcast supported by:
STHLM Music City https://www.facebook.com/sthlmmusic/
Music by:
Aurora by tubebackr | https://soundcloud.com/tubebackr
––––––––––––––––––––––––––––––
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.