Is the consumer a rivalrous form of life? What is the nature of this rivalry? We explore the way how time is given to us that makes the substitutable activity of consumption an effect of a rivalry we would not recognise is its very cause.

#144: The consumer as a form of life

We are consumers of life not its co-creators, so we are just givens. We are given credit for our wants and thats it. We consume our time as an economic good to no end. To see beyond the consumer is to see potential for change that would not just add value to the buyers journey called life, but unmarket it.

Society & Culture

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#144: The consumer as a form of life

#144: The consumer as a form of life