July 25, 2022

144 | The Revenue Zone - A Detailed Blueprint on How to do Marketing and Sales the Right Way with Serial Entrepreneur and Author Tom Burton

47 minutes

The prospect didn't buy because the price was too high. You just did a poor job explaining the CONTEXT behind the price.

That's what legendary salesman and entrepreneur Tom Burton shared with me during our chat about why most companies have a hard time converting prospects into customers nowadays.

Most think that the price should be lowered or heightened, while in truth, you just have to persuade the prospect. And true persuasion happens with honest and direct context.

If you want to master the new art of salesmanship, check out my full interview with Tom on episode 144 of the Business Growth Accelerator Show!

Here's what Tom and I covered on the show:

💥 The Revenue Zone (One of the greatest sales frameworks out there)
💥 How to stop confusing your prospects and start turning them into clients.
💥And so much MORE!

Hi, It's Isar the host of the Business Growth Accelerator Podcast
I am passionate about growing businesses and helping CEOs, business leaders, and entrepreneurs become more successful. I am also passionate about relationship building, community creation for businesses, and value creation through content.
I would love it if you connect with me on LinkedIn. Drop me a DM, and LMK you listened to the podcast, what you think and what topics you would like me to cover 🙏

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