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Episode 1447:

Erin Blaskie highlights the dangers of "spray and pray" marketing, where businesses scatter their messages indiscriminately across channels without a clear strategy. She explains how this approach dilutes your brand's impact and suggests focusing on targeted, value-driven marketing to see better engagement and results.

Read along with the original article(s) here: https://www.erinblaskie.com/blog/spray-pray-is-killing-your-marketing-efforts

Quotes to ponder:

"Spraying your message all over the place without intention will almost always result in wasted resources and lackluster results."

"Creating value-driven, targeted messaging not only helps you speak to the right people but also ensures you're aligning with their needs."

"When you are marketing without intention, you’re missing opportunities to build meaningful connections with your audience."

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