Business leaders across the board have realized the benefits of putting customers first in their strategies, with customer experience (CX) becoming a focal point for many organizations.

Great customer experience is critical to your business' success. After all, a happy customer is one that will not only stay loyal but promote your business to their contacts through word-of-mouth and referrals. 

If you want to boost predictable revenue and customer retention while increasing both brand advocacy and sales then customer experience should be a core part of your strategy. 

But where do you start? Whether you want to start building a strategy from scratch or strengthen your current plan, the latest episode of the B2B Revenue Acceleration podcast is for you.

Our host Aurelien Mottier (CEO and Co-Founder, Operatix) sat down with Sally Nowroozi (Principal CX Evangelist, Salesforce) to explore the world of CX.

Sally gives her advice on strategising and measuring results when creating a successful CX strategy, as well as best practices and mistakes to avoid.

Delve into the conversation now, and start building your prosperous CX strategy today.