Today we spoke with Keir Wenham-Flatt - Director at Strength Coach Network, and High Performance Consultant.

This episode was sponsored by The Learning Physiotherapist. An online mentorship, learning, and networking platform for like-minded, ambitious physiotherapists. Check it out at www.thelearningphysiotherapist.com, where you can register your interest for the cohort for 2022.

Keir has worked with elite-level rugby players globally, in places like the UK, China, Australia, Argentina and Japan. He has huge experience in strength and conditioning - and helping athletes get the best out of their bodies. Keir has worked with London Wasps rugby, Sydney Roosters, the Pumas, Toshiba in Japan, and held a Director of Athletic Performance role at William & Mary in Virginia. He has an established presence on social media with Rugby Strength Coach and his Strength Coach Network site.

Having worked in 5 different countries at the highest level of rugby union and league, including a 4th place finish at the 2015 Rugby World Cup with Argentina... we unpacked cultural diversity experience. Keir talks to us about first principles for aspiring strength coaches, and his routine...with parallels to Naval Ravikant. We have a very thought-provoking and provocative conversation on standards of testing and accreditation for his sector. We speak about cueing exercises, balance and perspective when children come into the equation, self-determination and ownership, and autonomy ("best reason to coach is if you want to").

Keir also explores The Cynefin framework, a sense-making system developed by David Snowden, a former director in the IBM Institute for Knowledge Management. It helps managers and leaders better understand the implications of complexity for strategy.