Lauren McGuire: "It's again it's not about the sound it's kind of about human experience. A holistic view of what is happening around us". 

Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 14: Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets.

Soundbites: 

#1 Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. 

#2 Fight, Flight, or Freeze: How We Respond to Sounds.

#3 Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari.

#4 How Your Choice of Brand Sound Can Make or Break the Consumer Experience.

#5 Sound Branding in the Age of COVID-19 Needs to Evolve Otherwise Brand Sounds will come across as Tone-Deaf, Insensitive and Out-Of-Touch.

#6 Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! 

#7 Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. 

#8 How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound.

#9 Lauren McGuire best Sonic Branding Practices to Brand Leaders on the New Now.

Lauren McGuire

President

Man Made Music 

www.mademusicstudio.com

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#manmademusic #sonicbranding #Instoremusic #backgroundmusic #musicresearch #fieldexperiments #audiobranding #laurenmcguire #voice #3dsound

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Music by: 

Aurora by tubebackr | https://soundcloud.com/tubebackr

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