Liz is a seasoned entrepreneur, educator, and advocate for sustainability with a track record spanning high-tech, consumer electronics, strategic planning, and environmental activism. Her diverse journey includes founding a surf shop that championed eco-friendly practices, working in corporate finance, and later pivoting into user research and product management at Google. Liz has also been a dedicated mentor and facilitator in the MIT venture leadership bootcamps, where she empowers others to find product-market fit and master design thinking. Her experience bridges the corporate and nonprofit worlds, and she is passionate about catalyzing circular economies, environmental responsibility, and community-driven change.

💡 What You’ll Learn from Liz's Journey:

🔸 Embrace Failure as Fuel: Liz highlights the importance of learning from and even celebrating failures, using them as stepping stones toward innovation and personal growth.

🔸 Leverage Transferable Skills: Her ability to pivot across industries, from accounting to user research to product management, demonstrates the power of building and applying a broad skill set in new contexts.

🔸 Drive Change Locally and Globally: Liz shows that meaningful impact starts at the community level, but can scale through collaboration, partnerships, and persistent advocacy, even when federal or global legislation lags behind.

🔸 Build with the Customer in Mind: Methodologies like customer journey mapping, disciplined entrepreneurship, and catalytic questioning are central to Liz’s toolkit for designing products and services that genuinely solve customer problems.

You can connect with Liz on ⁠LinkedIn⁠ to follow her journey.

🎥 Big thanks to VidOps for supporting Founders Voyage. Use code voyage at ⁠vidops.io⁠ for 10% off expert audio, video, animation, and photography services.

👏 Props to the stellar crew: Nancy Nash, Daniel M. Melo, Carlos Javier Chacón Sánchez, Matthew Ray, and host Spencer Walker-Fooks. You bring this show to life.

🥂 Want to support the journey? Join us on ⁠Patreon⁠ and help amplify more voices like Liz.

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