Pete Sena, founder of Digital Surgeons and a tech strategist with experience at Lego, Microsoft, and Unilever, shares how service businesses can become AI-first and achieve SaaS-like margins. He emphasizes starting with existing business practices, leveraging AI to automate repetitive tasks, and using experimentation to understand AI’s capabilities. Sena introduces practical strategies to integrate AI […]

The post 1459: Turning AI into ROI: How to Unlock Creativity and Scale Through Smart Automation with Innovation Strategist Pete Sena first appeared on Marketer of the Day with Robert Plank.