Niching Your Business With Kirsty-Lee Roberts

When you open and run a business in a unique industry, it is important to differentiate yourself from the competition and win over your audience. Entrepreneurs should find a specific business niche to target a market strategy, and the broader the market, the more businesses you can serve. You should also find a niche in your industry that has unmet needs and select your target clients, define an underserved need, research your customer base, create your business plan and market your business to a specific audience. The good news is, If you think of a specific product that serves one of your unique needs, it can probably be classified as a niche business idea. And in today's episode, we've got Kirsty-Lee and she's going to discuss niching the current position of Australia's financials. 

To read the full transcript, visit the Dorks Delivered blog.