I am so grateful we live in a time where building a personal brand is a doable thing in the online space. That literally by leveraging your views, personality, and interests, you can create a business. I mean it’s not THAT simple, but generally speaking, it’s perhaps more doable than any time before.

We’ve briefly talked about the challenges of boundaries - what to share and what not to share when building an aligned personal brand. But today I want to give you permission to EDIT that, and many other things as you grow your brand.

Editing your personal brand

I was in the DM’s with two different FitsPRO’s from my FitsPRO Foundation course and both were talking about how they feel like they’re “done” talking about a certain subject. Maybe even a subject they widely built their current business on. We know that messaging matters - it’s something that I teach pretty aggressively. But we have to come back to the nuances, transitions and flow of building businesses ran by evolving humans.

Now, I want to make something very clear. This does not mean that its a wise move to re-evaluate your messaging, what you talk about and what you don’t talk about every week. That, in fact, will NOT allow you to build a successful, recognizable or profitable brand. I do think there is a balance between have a brand that is consistent and trustworthy, but allowing ROOM - a percentage that is allowed to change and evolve if needed.

These FitsPRO’s aren’t changing their businesses or the business model - they’re simply refining and honing in on the next season of their business.

I am sure you follow entrepreneurs that have changed their focus, or approach over the last five years. I know I have. And in that process I have fallen more in respect for some and decided to unfollow others. Even if I unfollow, I have to respect and give kudos to the fact that they had the courage to say, “I don’t want to teach ‘x’ anymore, or offer ‘y’ - “I want to pivot, or just remove one aspect of my overall messaging.” I deeply respect and fully understand that from a human and entrepreneurial standpoint.

In a very literal sense, I did a lot of things when starting out because I though I had to. I didn’t know it was acceptable to ONLY offer training without nutrition. But I never enjoyed offering nutrition services. 2.5 years in I finally edited that out of my messaging, freebies and paid offers. THIS IS NORMAL. I can’t stress enough how normal it is to start very wide and broad when you’re building a business. You try a bit everything in order to confirm what sticks, what you do want to do, and what is a no go for you. That is 100% to be expected! That’s how we refine right? It’s taking the tree trunk and carving off chunks to find the art or masterpiece beneath. I know that can sound woo woo but it’s a fantastic and very applicable parallel to the process of building and maintaining personal brand.

Obviously the nutrition piece is literal, like I said. But there are much more emotionally loaded topics on the table as well. Maybe you’ve talked about bodies - sizes, neutrality, positivity, the process vs the result. that’s fantastic, it’s not a BAD thing, but you find that you maybe resent talking about that now - you’re “sick” of talking about that topic. You don’t feel it’s needed, or you’re happy to refer your audience to other professionals for that given topic. People who align with your past messaging - who you can now just tag when someone asks about said topic.

I have also experienced this over the years. As a woman I very much so appreciated accounts that normalize cellulite, aging skin and truly “normal” bodies.